One of the tips that Callahan received from successful independent schools he polled was that they conducted regular post-event or post-admissions surveys of parents to get insights that raw statistics could not always provide.
Here are some of the questions Callahan suggests asking in the survey:
- How did you hear about our school?
- What was your favorite part of the admissions process?
- What do you think could be improved in the admissions process?
- Why would you refer/not refer our school to another parent?
If you want to learn how to build a survey in RenWeb, read this blog post.