How to Manage Your School’s Social Media Accounts

Social Media Monitoring for Schools

A few schools at the 2013 Power Conference asked what tools were best for monitoring their social media accounts, scheduling tweets and posts and viewing analytics. Here are a few you should take a closer look at:

Hootsuite logo

Hootsuite offers a dashboard interface and syncs with Twitter, Facebook, LinkedIn, Google+, Foursquare and WordPress. You can create custom analytics reports, schedule posts/tweets, monitor social networks for mentions of your school, and more! Hootsuite has a mobile app for iPhone, iPad and Android.

Cost? Hootsuite offers a basic free plan but you can upgrade for more functionality.

Sprout social logo

Sprout Social has a dashboard interface similar to Hootsuite’s. It syncs with Twitter, Facebook, Google+ and LinkedIn. You can schedule, queue and publish posts right from the dashboard. Monitoring is easy with their inbox feature that aggregates all interactions. They also offer analytics (and customizable options). Sprout Social has a mobile app for iPhone, iPad and Android.

Cost? Anyone can sign up for a 30-day free trial, but after that period you must choose from three pricing tiers.

Buffer logo

Buffer has a dashboard interface and syncs with Facebook, Twitter and LinkedIn. Buffer’s greatest strength is offering custom scheduling. They’ve designed the program to let you add a lot of posts/content all at once, and they automatically post them for you throughout the day. They also offer detailed analytics.

Cost? Buffer offers a free trial and will then ask you to upgrade to their $10 per month starter plan. If you need more robust options, Buffer has business plans available.

What about Instagram?

There are a few services that allow you to monitor Instagram (like InstaDesk and Curalate) but Instagram does not allow any third-party apps to post to the service. We recommend monitoring and uploading to Instagram directly on the app from your mobile device.

What about Pinterest?

There are two main marketing and analytics services for Pinterest: ViralTag (formerly Pingraphy) and Curalate. ViralTag starts at $12 per month for a basic account and Curalate offers a $99 per month option for a maximum of 4 users.

Happy social media monitoring!

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