As of January 2017, Facebook users in the US totaled 214 million. And everyone you know has a page on Facebook! Your grandma, your childhood best friend, and maybe even your dog. But what about your school? If you haven’t started a Facebook page for your school you are missing out on a huge marketing opportunity. The good news is that starting a Facebook page from scratch is easy!
First things first, make sure you are logged into your personal Facebook account and visit http://www.facebook.com/pages/create.php. Fill out all required information for your school. You will automatically be the administrator for the page since you are the one creating it. But don’t worry–you can add other administrators later.
Something important to consider while setting up the page is your profile photo. Some schools choose to use their crest or a photo of the school itself. Whatever you choose, make sure it is a high-quality image with good lighting or bold colors.
You’ll get a second opportunity to showcase your school with your Facebook page’s cover photo. For this photo, you’ll want to highlight your students and staff. You’ll also want to make sure you change this photo monthly (or at least quarterly or seasonally) to keep things fresh. Try a graduation photo as summer nears, football team photos in the fall, or photos from a holiday fundraiser during the winter. The possibilities are endless!
Now that your Facebook page has been created and you’ve added photos and information about your school, you’ll want to get the word out about it. Over time this should happen organically, but for now you can get things off to a good start by inviting the faculty and staff at your school to like the page. Once they’ve liked the page, they can invite other parents or constituents to like the page and so on. Another awesome option is suggesting your page to people by importing contacts from your email lists. This is especially useful for RenWeb users–simply export a list from the database and paste it into Excel.
The most important thing to focus on now that you’ve created your school’s Facebook page is keeping it active! You’ll want to post frequently to keep your page fresh and interesting. The more frequently you post, the more opportunity you’ll have for people to interact with your school, which is a primary goal of having a Facebook page in the first place!
Don’t forget that once you’ve gotten rolling with your new Facebook page, you can start expanding by using more advanced marketing strategies like paying for an ad campaign (for open houses, enrollment periods, or alumni events), or boosting certain posts to get a wider audience.
Need some ideas on what kind of content to post? Here are some articles that can help:
53 Things To Post On Your School’s Facebook Fan Page
6 Things to Post on Your School’s Facebook Page