Inbound marketing is an important influence on a school’s enrollment, retention, and constituent engagement. But where do you start? What does a school need to create a dynamic school presence? Consistent branding, compelling content, effective social engagement, better inquiry management, and prioritizing lead conversations are all ways you can build a healthy admissions funnel that promotes retention later on.
- This workshop will provide concrete examples of inbound marketing in action and show how schools can replicate the results in their own institution.
- Attendees will learn about the importance of school blogs, Facebook Pages, Twitter accounts, Instagram profiles and more.
- Attendees will see how leveraging online inquiries generated from inbound marketing tactics into a healthy admissions funnel can be self-supporting and retention-oriented.