In today’s competitive school environment, a strong marketing strategy can be the difference between a healthy sustainable school and a school that struggles to stay afloat. This workshop is designed to show you how to treat your school like a business, using proven marketing techniques like customer profiling and social media outreach to create a fully-branded online presence. And, best of all, the techniques discussed can be implemented even if your school doesn’t have a full-time marketing staff member.
- Give schools an in-depth look at various social media options, like Instagram, Pinterest, Periscope and more.
- Provide schools best practices for implementing a time-efficient content strategy that drives efficiency across your social platforms. The seminar will explain the importance of a social media scheduling/monitoring tool, demonstrate how to share content between social media accounts and give attendees several strategies for implementing their own content sharing plan.
- Discuss ways to streamline efforts, save money, and produce high-quality graphics and social media content without having to hire a full-time staff member. We cover project collaboration tools, content automation platforms, and drag-and-drop graphic design.