What is Your School’s Retention Rate?

School bus stop sign

Rick Newberry, President of Enrollment Catalyst, wrote a blog post this week about 12 Ways to Stop Attrition in its Tracks and we thought it made a good pairing to our blog post yesterday about making your school more inviting to prospective families.

Here are Rick’s tactics to keep current families enrolled at your school:

  1. Enlist a retention champion.
  2. Grade your families.
  3. Reach out “one family at a time.”
  4. Roll out the red carpet.
  5. Focus on the transition grades.
  6. Tell stories.
  7. Market internally during re-enrollment.
  8. Send personal notes.
  9. Serve coffee and conversation.
  10. Make a state-of-the-school address.
  11. Say thank you.
  12. Conduct an annual satisfaction survey.

For more on each of these tactics, see Rick’s blog here.

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