We came across a great blog post from Salesforce containing 62 sales tips and quotes from top sales experts and we realized that many of them can apply to school marketing, recruitment and development.
Matt Dixon, Co-Author of “The Challenger Sale”
Lead TO what makes you unique, not WITH what makes you unique.
What makes your school unique? Once your school understands and celebrates its unique value, potential families will be led to see (and celebrate) the same thing.
Dave Elkington, CEO and Founder of InsideSales.com
You have to generate revenue as efficiently as possible. And to do that, you must create a data-driven sales culture. Data trumps intuition.
Enrollment data and development data are important. Do you know the ins and outs of your admissions funnel? Are your fundraising lists up-to-date?
Mark Organ, CEO at Influitive
Build advocates and mobilize them.
Your current families and alumni can build a strong word-of-mouth marketing network for your school.
Read the rest of the tips on the Salesforce post here.